10 Proven Ways to Increase Online Presence in 2025

In 2025, we spend most of our day online. On average, Americans spend over 6 hours and 58 minutes a day on the internet, scrolling, shopping, chatting, or looking things up. It’s a lot more than what many of us spend on eating, exercising, or even sleeping properly.

So, whether you’re running a local service, selling handmade goods, or building a startup, you need to increase your online presence. Because before anyone walks into your store or clicks “buy,” they search for you online.

In fact, 98% of consumers in the US now use the internet to learn more about local businesses before making a decision. That’s almost everyone.

However, being online doesn’t just mean having a website or social media page. The way people find and trust you has changed. It’s now spread across search results, social media, reviews, and more.

In this guide, we’ll walk through simple and proven ways to increase online presence in 2025 and ahead. Let’s get started.

1. Optimize Your Website for Local Searches

In 2025, Google is ranking local businesses based on three main things: relevance, distance, and prominence. That means if someone nearby searches for a product or service you offer, Google tries to rank it higher.

You can see the rankings of many such business websites on Google. It ranks websites based on how close you are, how well your content fits the search, and how visible your business is online. You can learn in detail how Google explains location-based searches.

You can take advantage of this to increase your online presence and attract more local customers.

Start by adding city or neighborhood names to your page content naturally. If you’re a salon in Austin, say that clearly on your homepage and service pages. Update your meta titles and descriptions with the same.

You must also create and optimize your Google Business Profile to increase your online presence. Add your correct business name, location, phone number, working hours, and photos.

Ask your happy customers to leave reviews. It helps to show up in local search results.

Keep your business name, address, and phone number the same everywhere on your site, Google Business Profile, and other listings. This consistency helps Google trust your business more.

Case Study: How FitForce increased leads by optimizing for local searches

One example is FitForce Personal Training, a UK-based fitness business. After optimizing their service pages and Google Business Profile for local keywords, they saw a 50% increase in new client leads. (source)

2. Focus 100% on a Fewer Social Media Platforms

Building an online presence is not about chasing how many social media platforms you can be present on. It’s about consistently showing up where your audience is already present.

Instead of trying to post on every platform, you must pick two or three that actually work for your audience based on their time spent and habits.

For example, if you run a local service business, you might do better on Facebook and Google Business, while a design studio may grow faster on Instagram and Pinterest.

Once you’ve picked your platforms, go all in. Post consistently, reply to comments, and join conversations. Look at your analytics, ask your customers, or run a few tests to see where engagement is strongest.

Over time, you’ll build a small but engaged community that increases online presence naturally.

You can learn in detail about how to build and scale a social media presence here!

Real Life Example: How ColourPop Boosted Its Online Presence?

ColourPop, a U.S. beauty brand, chose to focus on Instagram to target its audience instead of using every platform. By posting consistently and engaging with fans, they gained over 18 million likes and comments in just one month. It was a lot more than bigger brands like Kylie Cosmetics. (source)

3. Utilize Digital PR for High-Quality Backlinks

Backlinks are like votes of trust. When other websites link to yours, it signals to Google that your content is helpful and trustworthy. This can directly increase online visibility and help your pages rank higher.

In 2025, Digital PR is one of the smartest ways to earn these links. Instead of buying backlinks or spamming comments, you connect with real journalists and bloggers.

One way to start is through a platform like HARO (Help A Reporter Out). It matches you with journalists looking for expert quotes. You answer their questions, and if they use your response, they credit you with a link.

You can also pitch your story or unique insights to websites in your industry. When they publish your input, it boosts your online presence for business and brings new traffic.

As per Forbes study in the US, over 70% of marketers say earned media (like PR mentions) builds more trust than ads. That trust brings better visibility.

4. Collaborate with Micro-Influencers

Another proven method to increase online visibility in 2025 is collaborating with micro-influencers. These are people with 10,000 to 100,000 followers on popular platforms like Instagram, Facebook, or YouTube.

Micro-influencers have  60% higher engagement rates than larger influencers. They also have more authentic connections with their audiences, which you can use to increase your online presence. To do so you can:

• Pick influencers whose audience matches your target customer. Use tools like BuzzSumo or just check who your audience already follows.

• Ask them to share honest reviews, simple videos, or stories using your product.

• Focus on building a real connection, not just a one-time ad.

• Check the results. Look at likes, comments, website visits, or sales after the posts go live.

Case Study: Blueland’s Success with MicroInfluencers

Blueland makes eco-friendly cleaning products. They worked with 211 small influencers to talk about their products.

As a result, their sales on Amazon went up 4.7X. They got featured for 927 new keywords, and their ad campaign gave them 13X returns. They not only increased their online presence for their business but also made more sales. (source)

You don’t need to work with these many microinfluencers. You can pick a few right ones and move ahead based on how the collaborations impact your online visibility.

5. Engage in Guerrilla Marketing Tactics

You don’t need to rent a billboard or shoot a fancy ad to grab eyeballs. Creative offline ideas can still help increase your online presence.

You can use guerrilla marketing techniques to surprise people in creative ways. For example, you can organize a small event, street art, or even a public stunt that gets people talking about your brand.

Then share that moment on social media. When it’s done right, others share it too. That’s how you increase online presence in a natural and fun way.

You can also encourage people to create and share their own content around your campaign. It builds buzz, brings new visitors, and supports online presence growth.

Case Study: Bounty’s Sidewalk Spill Campaign

Bounty, the paper towel brand, created giant fake spills like coffee and ketchup on busy sidewalks in New York. Next to each mess, they placed a roll of Bounty with a small sign.

People stopped, clicked pictures, and shared them on Instagram and Twitter. It got people talking about their product and brought thousands of social shares and free publicity. (source)

It’s a great example of how real-world ideas can grow your online presence for business.

6. Repurpose Your Existing Content Across Platforms

Creating content takes time, so make the most of it. One blog post can turn into a short video, carousel post, LinkedIn update, or even a newsletter tip.

Repurposing content helps increase online presence by showing up where your audience is without starting from scratch every time. It also boosts online visibility because platforms love fresh, regular content.

Let’s say you wrote a blog about skincare tips. You can use key points to create Instagram stories, film a quick tip reel, or turn stats into a Twitter thread. The same message gets more reach.

This not only saves time but also supports your online presence growth. Each platform works like another touchpoint with your audience.

So, don’t let good content go stale. Give it a second (or third) life and watch your presence expand.

7. Get Active in Online Communities

Joining online communities is one of the easiest ways to increase online presence without spending money. Platforms like Reddit, Quora, and Facebook groups are full of people asking questions and sharing advice.

When you actively answer questions or start helpful discussions, people begin to notice you. It builds trust, boosts online visibility, and even brings traffic to your site when done right.

A great example comes from a small SaaS founder who shared tips regularly in relevant subreddits. In just 3 months, their website traffic grew by 35%, mostly from referral clicks in community threads. (source)

But remember, don’t just drop links. You must share value while responding like a human, not a brand.

Whether you're building an online presence or looking for feedback on your product, being part of the right community helps you stay in the conversation and in people’s minds.

Learn more about Top online communities or social media forums you can join in 2025.

8. Host Virtual Events or Webinars

Hosting virtual events and webinars is one of the smartest ways to increase your online presence. In fact, A 2025 report shows that 73% of marketers in the US said webinars were one of the best ways to generate qualified leads.

They give you a chance to speak directly to your audience, answer their queries, and show what your brand is really about.

You don’t need a big budget or a large studio setup to host such events. You just need a topic your audience cares about and a simple platform like Zoom or Google Meet.

You can research and find a topic that solves a real problem for your customers. It could be a quick how-to, a live Q&A, or a panel with guests. Before the event, promote it on your social media and send invites to your email list.

After it’s done, don’t let the content go to waste; record it and post it on your website or YouTube channel. You can even cut small clips and circulate them online to increase your online visibility.

9. Utilize Podcast Guest Appearances

Another easy way to increase online presence is through podcasts. They have become a major way people consume content, with over 504 million listeners worldwide.

If you're looking to increase your online presence, there are two simple ways:

• Be a guest on popular shows in your niche

Find podcasts your audience already follows and pitch yourself as a guest. Share helpful insights, real stories, and tips they can use. It’s a great way to build trust and reach more people.

• Start your own show with someone popular

You can team up with an expert or a known voice in your industry. Launch a simple weekly podcast where you both talk about trends, stories, or real-life experiences. Their popularity helps bring in listeners and helps you grow faster, too.

After your appearance, share the episode on your platforms to maximize reach.

10. Leverage User-Generated Content (UGC)

People trust real people more than polished ads or so-called user-generated content (UGC). When your customers share photos, videos, or reviews about your brand, it's like a friend recommending your product.

This kind of content feels real and encourages your customers to share their experiences. Maybe they post a photo using your product or write a review. Share their content on your website or social media. It shows you value their input and creates a community around your brand.

In fact, brands that use UGC see a 28% increase in engagement on social media. And 79% of people say UGC influences their buying decisions.

Next Steps For Increasing Your Online Presence

In 2025, your online presence is the first impression people get of your brand. It’s where they look you up, learn about what you offer, and decide if they can trust you.

You don’t need to be on every platform or try every strategy. Start small. Pick a few proven ways, like optimizing for local searches, posting consistently on one or two social channels, or sharing customer stories.

These steps may seem simple, but they can help increase online visibility and attract the right audience. Stay consistent, keep your information up to date, and always show up with value. Over time, this builds real trust and helps you grow faster online.

And if you want expert help to build or improve your online presence, the team at

Better Marketing is here. We make it easier for businesses to build and manage their online presence so that they to get noticed and grow.

Let’s connect today.

FAQs on Increasing Online Presence

1. How can I improve my online presence without a big budget?

Improving your online presence doesn't require a hefty budget. You can start by optimizing your Google Business Profile to enhance your online visibility. Focus on building an online presence through consistent, high-quality content and engaging with your audience on platforms where they are most active. You can also collaborate with micro-influencers, which can also boost your online presence for business.

2. Is it better to be on all social media platforms or focus on a few?

Focusing on fewer social media platforms where your target audience is most active is more effective. This strategy helps in building an online presence more efficiently by allowing you to create tailored content and engage meaningfully, leading to better online presence growth.

3. How do I get backlinks to improve my website's authority?

To enhance your online presence, consider digital PR strategies. Engage with journalists through platforms like HARO, pitch unique stories, and contribute guest posts to reputable sites. These methods can lead to high-quality backlinks, boosting your online visibility.

4. How can I use user-generated content (UGC) to boost my brand?

Encourage your customers to share their experiences with your brand on social media. Feature this user-generated content on your website and marketing materials. UGC enhances credibility and fosters community, leading to increased online presence.

5. What's the best way to engage in online communities to grow my presence?

Participate actively in online communities relevant to your industry. Provide valuable insights, answer questions, and share helpful resources. This approach builds trust and can significantly increase your online presence.