What Are SEO Copywriting Services and Why Do Businesses Need Them?

SEO copywriting services have become important for businesses aiming to grow their online presence and drive organic traffic. In today’s competitive digital world, simply publishing content online is not enough; the content must align with user intent and search engine requirements.

Professional SEO copywriters perfectly combine the art of keyword optimization, meta tags, and SEO-friendly copywriting to help a piece of content rank well on search engines like Google. They write everything from articles and blog posts to landing pages that attract and engage leads, ultimately boosting conversions.

Effective SEO copywriting services involve in-depth keyword research, an understanding of search algorithms, and customers' intent. It is mainly aimed at building brand awareness and generating organic traffic or sales. In this blog, we will understand the fundamentals of SEO copywriting services, their types, and benefits, to help you transform your business.

What is SEO Copywriting?

The art of creating high-quality content that appeals to human readers and search engines like Google is called SEO copywriting. It involves using proper keywords and phrases in the content so that the content appears in search results when people look for related topics. The main goals of SEO copywriting are to :

• Attract the right audience

• Drive organic traffic

• Inform them about products/services

• Encourage them to take action like signing up or purchasing something

• Deliver answers to the questions

Normal Writing Vs SEO Copywriting

Writing content to deliver some information or tell a story is called Normal writing. SEO copywriting is written with the intent to rank well on Google search engines by aligning with algorithms and search intent. It includes several techniques to attract organic traffic and convert readers into customers.

Types of SEO Copywriting Services Available in the Market

There are various types of SEO copywriting services available in the market. They can be used depending on the needs of the business. Here are some major types that you can use to grow your business:

Website Copywriting

It is one of the major types of SEO copywriting services. It is used to write content on website pages such as home pages, services, about, team bios, etc. Its major goal is to utilize all the on-page SEO techniques like keyword optimization, meta tags, images, alt text, and so on to drive organic traffic. It is intended to attract readers, and engage and convert them by providing the necessary information about the products/services of the company.

Blog and Article Writing

Blog and article writing is intended to provide information to the readers. It uses various on-page, off-page, and technical SEO elements that help it rank well on Google. Most blogs and articles are written in such a way that they show up when a user searches for the exact or related query. They are designed to rank on specific keywords and establish the authority of the company in that industry.

For Example: When one is writing a blog about the Benefits of Solar Energy" one can use keywords like "Solar Energy Benefits" or other related keywords like "advantages of solar power" and "Why Choose Solar Energy."

Technical SEO Copywriting

Technical SEO Copywriting involves creating content for technical topics. It involves writing product guides, glossaries, white papers, and case studies. It is intended to provide detailed information on highly specific search terms to target audiences and answer relevant queries.

For Example: A content copy on "A Step-by-Step Guide to Set Up a Solar Power System for Commercial Buildings."

Landing Pages

One popular SEO copywriting service includes writing landing pages. Landing pages are standalone web pages that are designed to encourage visitors to take action. It may include signing up, purchasing, or downloading something. Unlike the other web pages, it focuses on a single goal and includes content accordingly. A landing page includes:

• Heading: A heading in large font that grabs the attention of the reader. For example:” Master Photography Basics in Just 30 Days!”

• Short Content: Information about the topic in short lines/pointers.

• Eye-catching Visuals: Any relevant picture or video.

• CTA/Button: A Button with a CTA that encourages them to take action. For example: Enroll Now for Free!

Email Copywriting

Email copywriting involves writing emails that engage readers and encourage a specific action. It can be subscribing to newsletters, clicking a link, or signing up for a webinar, etc. Writing an email requires creativity, a command of the language, and a good understanding of the audience’s needs and behaviors. An Email includes:

• Subject Line: A good subject line that makes the user open the mail and read. For Example:” Ready to Boost Your Productivity in 3 Steps?”

• Body: It includes all the information and visuals you want the reader to see/read.

• CTA: A small phrase that makes the user click on it. For Example: “Click here to try it free for 7 days”

Ad Copy

Ad copywriting is an SEO copywriting service that is used in online advertisements. It is written with the intent to convert readers into buyers. A good ad copy includes a strong headline, a body with USP, CTA, etc. You can create your ad copy and show it on platforms with high users such as Instagram, Facebook, YouTube, and Google.

Why You Must Invest in SEO Copywriting Services: Top 5 Reasons

“Did You Know? According to a Bright Edge Report, “53% of website traffic comes from organic search results.”

1. Boosts Search Engine Rankings

A well-written SEO-optimized copy ensures that the content ranks higher on search engine result pages (SERPs). To ensure it, it includes all the necessary elements like relevant keywords, meta tags, images, good structure, etc. The content also meets algorithm criteria such as keyword placement and user-friendly formatting. SEO copywriting services help businesses to achieve good visibility and attract more organic traffic.

2. Increases Organic Traffic

SEO copywriting targets the right keywords that prospective customers search online. Doing so ensures that the content is visible to the readers and brings free/organic traffic to the website. Unlike other methods of bringing traffic like paid ads, it is a cheaper and more sustainable method.

3. Builds Brand Authority

Once you start posting informative content consistently, you rank well on SERP. As a result, you become the trusted source of information in your industry. This will allow readers to view your brand as a credible source and remember it. This credibility and trust brings more customers and helps to build long-term relationships.

4. Delivers Long-Term ROI

A well written SEO content has a long lifespan and it continues to generate organic traffic and leads over time. Unlike short-term marketing efforts like PPC, Flash Sales, etc, by investing in professional SEO copywriting services you can create a long-lasting digital asset for your company.

5. Enhances User Experience

Besides good rankings, well-written content also enhances the user experience. It provides complete information, enhances readability, and uses visuals, interlinks, etc to keep visitors engaged on the website. It also, answers all the possible queries readers might have. Overall, it makes sure to give readers what they need and improves their dwell time.

How to Find Copywriting Services in 2024?

In order to find reliable SEO copywriting services, you can follow these easy steps:

1. Understand Your Goals and Content Needs

You must start by understanding what you need from copywriting. It can be a blog, articles, product description, website copy, etc. Next, you must understand what you want to achieve with that content, it can be any goal like boosting search engine rankings, improving brand image, or increasing conversions/sales.

2. Search for Experienced Professionals

Once you know what you want, you can start looking for copywriters on platforms like Upwork and Fiverr or look for agencies that have proven experience. You must review their portfolios, see work samples, and test their knowledge about SEO trends, google algorithms, etc to choose the best one for your business. Make sure to check if they have expertise in SEO copywriting services and create content that ranks well in 2024’s search landscape. Here are some important things to check beforehand:

• Portfolios with relevant experience

• Knowledge of SEO, google algorithms, and your industry

• Familiarity with tools (SEMrush, Ahrefs, Google Analytics) and new AI technologies

• Case studies/ Feedback from previous clients

• Price point

3. Test Before Committing

Finally, before you sign up for a long-term contract, you can test their skills by giving them a small project. It will help you assess their ability to deliver quality content, adapt brand tone, and meet deadlines.

How Much Does SEO Copywriting Services Cost?

The charges of SEO copywriting services vary depending on many factors such as the type of content, the complexity of the project, and the experience level of the copywriter/ agency. Also, there are different pricing models in this industry such as charge per word, per hour, or a flat fee for larger projects.

Overall, A 1,000-word blog post can cost between $150 and $200, depending on the above-mentioned factors. A package deal can cost anywhere between $300 to $2,000 or more.

Tips for Budgeting:

• For simple projects like regular blogs, per-word pricing is a better an affordable option.

• For creating a bulk of high-value content, you can consider hiring experienced writers or agencies like Better Marketing who charge a flat fee.

Final Thoughts: How Does Good SEO Copywriting Affect Your Business

Overall, Investing in high-quality SEO copywriting services helps to build a strong foundation for your business that helps to establish its online presence and credibility. Well-written, SEO-optimized content is responsible for half of the organic traffic. It is one of the cheapest methods to reach audiences and convert them into loyal customers.

Here are a few tips to help you with SEO:

• Review your competitors' content regularly to stay ahead in rankings.

• Update your older SEO content to match the latest search trends and algorithms.

• Combine storytelling with SEO techniques to create content that truly resonates.

Want to supercharge your business with expert SEO copywriting and digital marketing strategies?

Partner with Better Marketing, rank higher, engage better, and grow faster. Contact us today and take the first step toward achieving your business goals!

FAQ’s About SEO Copywriting Services

1. What does a SEO copywriter do?
   An SEO copywriter creates high-quality content that is optimized for search engines, improve visibility, and boosts organic traffic. They can write articles, blogs, landing pages, website copy, product descriptions, emails, etc. They follow many steps like conducting keyword research, aligning with search intent, and writing informative content.
   
   

2. How much does a SEO copywriter cost?
   The cost of SEO copywriting and copywriting services depends on many factors such as the complexity/size of the project, the experience level of writers/agencies etc. There are also different payment models like per copy, per hour, and per project. On average, rates can range from $50 to $150 per hour or $0.10 to $1 per word.
   
   

3. Which is better SEO or copywriting?
   Both SEO and copywriting are important although their purposes differ. SEO focuses on optimizing content to rank higher in search results, while copywriting is about writing informative content. For best results, both are combined and used together.
   
   

4. Is SEO copywriting in demand?
   Yes, SEO copywriting is in high demand. With the rise of the digital world, more businesses are shifting online and need content that ranks well on SERP and drives organic traffic. Companies of all sizes seek skilled SEO copywriters to create content that converts visitors into customers.