Top 7 Best Email Marketing Platforms for Small Businesses

Did you know that email marketing can generate up to 3,600% ROI? Still, many small businesses struggle to find a good email marketing platform that can meet their business needs. They are confused about whether they should choose an advanced tool, a budget-friendly one, or an all-in-one solution.

To make your decision easier, we have made a list of the top 7 best email marketing platforms for small businesses. We will break down their important features, integrations, and pricing to help you pick the best one for your budget and needs.

List of 7 Best Email Marketing Platforms in 2025:

1. MailerLite – Best email marketing platform for small to medium-sized businesses

2. ActiveCampaign – An advanced email automation tool with CRM integration

3. Klaviyo – An email marketing software for e-commerce businesses

4. Constant Contact – An email marketing platform for event marketing

5. Moosend – An email outreach platform for budget-conscious marketers

6. Mailchimp – An advanced email marketing tool with pre-designed formats and customizable templates

7. Brevo (formerly Sendinblue) – A multichannel marketing solution for email & SMS marketing

1. MailerLite: Best email marketing platform for small to medium-sized businesses

Mailerlite is one of the best email marketing platforms for small and mid-sized businesses. It is used to create newsletters, email campaigns, landing pages, and other automated workflows.

Founded in 2010, today the platform is used by 1.2 million businesses worldwide for sending more than 1 billion emails each month.

Mailerlite is an easy-to-use platform with an AI-powered drag-and-drop editor. With the help of this tool, you can create emails using existing templates and examples.

You can even create targeted email workflows and build websites and blog pages without coding. It also allows you to create signup forms and landing pages and set up e-commerce integration for paid newsletter subscriptions.

Some of the best features of the MailerLite are:

Drag-and-Drop Editor: Mailerlite allows you to create and customize newsletter and email campaigns without coding.

Pre-designed Templates: It also provides email templates for quick campaign setup.

Automation Workflows: You can use Mailerlite to set up automated email sequences based on triggers.

A/B Testing: Try and test various subject lines, content and send times for better performance.

Segmentation & Targeting: You can create personalized emails and set up various segments based on their customer behavior.

Deliverability Optimization: Optimize your email campaigns to reach the inbox with the help of SPF, DKIM, and DMARC support.

Auto Resend Campaigns: You can automate campaign resends with new subject lines to non-openers.

Analytics and Reporting: Get detailed reports including the open rates, CTR, click maps and other analytics.

Mailerlite Pricing:

• Free Plan: $0/month with 12,000 monthly emails

• Growing Business Plan: Starting at $10/month with unlimited monthly emails and 3 users.

• Advanced Plan: Starting at $20/month with unlimited monthly emails and users.

👉Learn in detail about Mailerlite Pricing Here

2. ActiveCampaign: An advanced email automation tool with CRM integration

ActiveCampaign is a cloud-based email marketing platform. It was founded in 2023. It helps businesses of all sizes in marketing on different channels like email, SMS, and social media.

The tool serves 180,000 small and midsized businesses. It provides many features, like a generative AI feature to write emails based on your customer's behavior and an optimal time finder for sending emails.

Some of the best features of Active Campaign are:

Marketing Automation: You can use the active campaign to automate workflows in order to improve your customer retention.

CRM Integration: This tool can be easily integrated with your existing CRM systems, like Salesforce and Microsoft Dynamics, to help you properly synchronize the customer's information.

Segmentation: You can also divide your audience into different segments using the actions they've taken, their location, or tags.

A/B Testing: You can test different subject lines and times in order to improve your email performance

Dynamic Content: Use the platform’s dynamic content and generative AI feature to personalize the emails based on the data of your subscribers. It will help you write more relevant emails.

Landing Pages and Forms: You can create various landing pages and signup forms to capture the leads.

Analytics and Reporting: Monitor campaign performance with detailed insights.

Integrations: Active Campaign can be easily integrated with more than 900 apps like Shopify, WordPress, and Salesforce.

Active Campaign Pricing:

• Starter Plan: $19/month includes email marketing and basic automation features.

• Plus Plan: $59/month for advanced automation, CRM integration, and landing pages.

• Pro Plan: $99/month for all Plus features and predictive sending and split automation.

• Enterprise Plan: $179/month offers custom reporting, dedicated support, and other premium features.

👉Learn in detail about Active Campaign Pricing Here

3. Klaviyo – An email marketing software for e-commerce businesses

Klaviyo is a marketing automation platform that mainly helps e-commerce businesses create email and SMS campaigns. It was founded in 2012 and can be integrated with platforms like Shopify, Magento, and BigCommerce.

It provides features like automated follow-up emails. The standout feature of the email marketing platform is its deep integration with e-commerce platforms.It allows them to properly use the customer data from these platforms and improve customer retention.

Key Features:

• Email and SMS Marketing: Kalviyo is used for multichannel marketing for sending emails and targeted SMS campaigns.

• Automation: You can use the platforms to automate the repetitive tasks of sending welcome emails and set up a workflow for marketing.

• Segmentation: You can also divide your audience into various segments to send personalized messages to each group.

• Integration: Klaviyo can be easily connected with 350+ platforms and e-commerce sites.

• Analytics: You can easily monitor the performance of all your campaigns with detailed reports to analyze the CTR, open rates, click maps, etc.

• A/B Testing: You can test different versions of the emails to optimize your performance.

• Product Recommendations: The tool automatically suggests the products to customers by analyzing their choices, behavior, and preferences.

• Forms and Pop-ups: You can collect the information of your target audience through popups or sign-up forms.

• Customer Profiles: Also, analyze the profiles and understand the journey of each customer or segement.

Kalviyo Pricing Plans:

• Free Plan: It includes up to 500 email sends and 150 SMS/MMS credits per month for up to 250 active profiles.

• Email Plan: $20/month for 251–500 active profiles, including 5,000 monthly email sends and 150 SMS/MMS credits.

• Email and SMS Plan: Starting at $35/month for 251–500 active profiles, including 5,000 monthly email sends and 1,250 SMS/MMS credits.

👉Learn in detail about Kalviyo Pricing Here

4. Constant Contact – An email marketing platform for event marketing

Constant Contact is one of the best email marketing platforms for small businesses planning to market an event. You can use the tool for social media posting, event promotion, and online surveys. It was founded in 1995 and has 470,000 customers worldwide.

Some of the main features of the tool are a drag-and-drop email editor, marketing automation, contact list management, and real-time reporting. Besides email campaigns, you can use the tool for creating social media posts. It is one of the most user-friendly platforms, which needs minimal technical expertise.

Key Features:

Email Marketing: You can customize your emails using a variety of existing templates.

Automation: Set up automatic welcome emails and drip campaigns, etc to generate and nurture the leads.

List Management: You can also create different segments from your contact lists to write personalized emails based on their actions.

Social Media Tools: Schedule and publish social media posts for platforms like Facebook and Instagram.

Event Marketing: You can also promote events and manage registration using the tool.

Surveys and Polls: After the event, you can gather information from the audience using the feedback forms helping you to make better decisions in the future.

Reporting and Analytics: You can also track the performance of your emails based on KPIs like the CTR, open rates, and click maps, etc.

Integrations: Constant Contact can be easily connected with other tools, CRMs, and e-commerce websites.

Constant Contact Pricing:

• Lite Plan: Starts at $12/month for up to 500 contacts, providing basic email marketing features.

• Standard Plan: Begins at $35/month for up to 500 contacts, including advanced tools like automation and A/B testing.

• Premium Plan: Starts at $80/month for up to 500 contacts, offering features such as SEO tools and unlimited users.

👉Learn in detail about Constant Contact Pricing Details here

5. Moosend – An email outreach platform for budget-conscious marketers

Moosend is one of the best budget-friendly email marketing platforms ideal for small businesses. It was founded in 2011 and serves to range of clients, including bloggers, e-commerce firms, and other small and medium-sized enterprises.

It has an easy-to-use interface that you can use to design email campaigns and automate marketing efforts without overspending money. It can also be used to write engaging newsletters using existing templates, landing pages, and subscription forms without coding.

Some of the key features of Moosend are:

Drag-and-drop Editor: Moosend offers advanced design options with an easy-to-use drag-and-drop editor, It helps you to create campaigns and send unlimited email campaigns on a budget.

Marketing Automation: You can automate your workflows to properly engage with the right customers at the right time.

Landing Pages: Besides emails, you can use the tool to create beautiful landing pages, helping in capturing leads without needing technical skills.

Subscription Forms: You can build subscription and signup forms using the tool to grow your email list.

Transactional Emails: You can also send relevant emails to confirm orders and transactions.

A/B Testing: The tools allow you to test different email versions with subject lines and images to know what is working for your audience.

Segmentation: You can group your audience based on different criteria for targeted messages.

Analytics and Reporting: Monitor your campaigns' performance with detailed reports.

Integrations: You can also connect Moosend with 80+ apps and services to streamline your marketing efforts.

Moosend Pricing Plans:

• Pro Plan: The pricing starts at $9/month for up to 500 subscribers, including unlimited email campaigns, marketing automation, landing pages, and more.

• Enterprise Plan: Large businesses can get customizable pricing options based on features they want to use, such as custom reporting, an account manager, priority support, etc.

👉Learn more about Moosend Pricing Plans here

6. Mailchimp: An advanced email marketing tool with pre-designed formats and customizable templates

Mailchimp is an advanced marketing automation and email marketing service. It was founded in 2002 by Ben Chestnut and Dan Kurzius. It began as a side project to help small businesses manage their email campaigns. Today the platform has nearly 13 million customers worldwide.

Mailchimp offers an easy-to-use interface with advanced features and customizable templates that make sending email campaigns an easy task. Besides emails, the platform can also be used to manage social media posts, create landing pages, and utilize CRM capabilities.

Some of the main features of the Mailchimp are:

• Marketing Automation: You can use MailChimp to automate marketing tasks in order to engage the customers at optimal times.

• Audience Management: You can organize and segment your contacts using MailChimp tags, and segment features.

• Analytics and Reporting: Mailchimp can also be used to monitor campaigns and their performance based on click maps and other data.

• Landing Pages and Social Media Posts: Besides email campaigns, you can use MailChimp to design and publish landing pages and social media posts to support your marketing efforts.

• Integration: You can integrate MailChimp with 300 apps and platforms like Shopify, WooCommerce, Canva, etc.

• A/B Testing: Mailchimp also allows you to test different email campaigns to optimize engagement.

MailChimp Pricing Plans:

• Free Plan: Start by sending 500 contacts and 1,000 email sends per month, with a daily send limit of 500.

• Essentials Plan: Starts at $13 per month for up to 500 contacts, offering additional features like custom branding and 24/7 support.

• Standard Plan: Begins at $20 per month for up to 500 contacts and includes advanced automation and retargeting ads. citeturn0search1

• Premium Plan: Designed for advanced users, starting at $350 per month for 10,000 contacts, providing advanced segmentation and multivariate testing.

👉Learn more about MailChimp Pricing Plans here

7. Brevo (formerly Sendinblue): A multichannel marketing solution for email & SMS marketing

Brevo, formerly known as SendinBlue, is another of the best email marketing platforms for small businesses. It was founded by Armand Thiberge in 2012 and serves to over 500,000 customers worldwide. The tools offer a suite of tools to create email campaigns, SMS, and chat.

Brevo is an all-in-one marketing tool. It can help you create and send personalized email campaigns, automate marketing processes, and engage with customers through chat in real time.

Some of the best features of Brevo are:

• Marketing Automation: You can design emails and automate workflows in order to better manage leads and retain customers.

• SMS and WhatsApp Campaigns: You can reach customers directly on their mobile devices and WhatsApp using their contact information.

• CRM Integration: You can easily integrate Brevo with various CRM software like Salesforce, HubSpot, Zoho CRM, Microsoft Dynamics 365 CRM, etc.

• Landing Pages: You can also create custom landing pages.

• Live Chat: You can even directly live chat with your audience on the website using the tool to boost conversions.

• Segmentation: Like many other platforms, Brevo also allows you to segment your audience based on their location, behaviors, or actions.

• A/B Testing: Test different versions of emails to optimize performance.

• Analytics and Reporting: Monitor campaign performance with detailed insights.

• Integrations: You can connect and integrate the tools with various apps and platforms like Typeform and involve.me to enhance functionality.

Pricing Plans:

• Free Plan: Send up to 300 emails per day with unlimited contacts.

• Starter Plan: Starts at $25 per month for up to 20,000 emails per month; includes features like email support and advanced statistics.

• Business Plan: Starts at $65 per month for up to 20,000 emails per month; offers additional features such as marketing automation, A/B testing, and priority support.

• Enterprise Plan: Custom pricing for advanced needs, including dedicated account management and personalized support

👉Learn in detail about the Brevo Pricing here

Final Thoughts: Choose the Best Email Marketing Tool for Your Business

Choosing the best email marketing platform can play a huge role in impacting the marketing success of small businesses. With so many options out there, choosing the right one depends on your budget and goals.

For example, if you are running an e-commerce business, Klaviyo can be a good option as can be easily integrated with Shopify and other online stores. If you are looking for an affordable option, Moosend is the best option.

However, if you are just starting out the email marketing, Mailchimp offers an all-in-one solution without customizable templates. Similarly, Brevo is another all-in-one tool with email, SMS, and chat marketing looking to expand beyond emails at a cheaper price.

Don’t Let Your Emails Go Unread! If you are struggling with low open rates and poor engagement, Better Marketing can help you craft high-converting email campaigns that drive real results. Get Started Today!