2024,
Sunny Energy
Sunny Energy, Arizona's leading solar company for both residential and commercial solar installations, partnered with Better Marketing to elevate their online presence and generate leads. By implementing a blend of organic marketing strategies and targeted paid advertising, Better Marketing amplified Sunny Energy's brand visibility, attracted qualified leads, and drove increased sales throughout the region.
Process
Marketing Website: The Sunny Energy website was revamped to provide a seamless, user-friendly experience while being optimized for conversions and SEO. This new foundation strengthened the brand’s online presence and supported all ongoing marketing initiatives.
Dedicated Landing Pages: Targeted landing pages were crafted for both residential and commercial solar customers, designed to address their specific needs and increase engagement. This approach continues to drive higher conversion rates and more qualified leads.
Running Targeted Ads: Paid ad campaigns on Google and Facebook targeted homeowners and businesses in Arizona. These ads generated immediate leads while boosting Sunny Energy’s local brand visibility and recognition.
Blog and Resource Development: Informative, SEO-driven blog content was developed to educate and engage potential customers about solar energy benefits. The content continues to attract organic traffic and helps establish Sunny Energy as an authority in the field.
Local Strategy Implementation: A localized marketing approach was adopted, focusing on Arizona-based keywords and geo-targeting strategies. This ensured the traffic generated was highly relevant, leading to greater conversion rates and connecting Sunny Energy with its community on a deeper level.
"Their strategic approach transformed our solar installation business, delivering sustainable lead generation and measurable ROI."
Joe
CEO, Sunny Energy
Outcome
Increased Organic Reach: The content development strategy, including blogs and optimized website copy, boosted Sunny Energy's organic search rankings by 65%, driving steady, high-quality traffic and increasing organic leads by 40% within six months.
Improved Lead Generation: Targeted ads and optimized landing pages achieved a 55% increase in qualified leads, contributing to a 30% rise in sales inquiries and installations.
Brand Awareness: Sunny Energy’s presence and recognition in the Arizona market grew by 50%, with a notable 70% increase in brand mentions and local search queries, positioning them as the go-to solar provider in the region.
