How to Build a Strong Social Media Presence in 2025 (With Real Examples)

In 2025, the influence of social media in our lives can't be denied. It affects everything from how we communicate to how we shop, learn, and trust new brands.

According to recent reports, over 5 billion people use social media worldwide. That’s more than half of the global population. This means your audience is already scrolling and looking for you out there.

Unlike earlier, social media presence is no longer just for the big and well-known brands. It is equally important for local or new businesses, freelancers, and creators.

Whether you run a small bakery store or launch a new high-tech product, people find you through platforms like Instagram, Facebook, and LinkedIn. If they don’t see you there, they may pick someone else who shows up.

A strong social media presence is how most people get their first impression of your brand. It’s your online reputation. In this guide, we will tell you why is social media presence a must in 2025.

We’ll also tell you how to build a social media presence with real examples of brands that are doing it right, so you can learn what actually works today.

Why is Social Media Presence a Must For Brands in 2025?

In 2025, people don’t use social media the same way they did a few years ago. Today, they learn about most brands while scrolling. Before making a purchase decision, they scroll through posts, reviews, and even stories to know more about them.

1. People Look You Up Before They Buy From You:

78% of shoppers research social media before making a purchase. This means your potential customers are checking your profiles to know more about you. With a strong social media presence, you can make a positive first impression on them.

2. Your Online Activity Keeps You Visible in a Crowded Market

With 63.9% of the world's population using social media, being active on these platforms increases your brand's visibility. Consistent presence ensures that your brand stays top-of-mind for consumers.

3. Showing Up Regularly Builds Familiarity and Trust

81% of consumers need to trust a brand to consider buying from it. If you create a social media presence, post regularly, and interact with your audience, you can build this trust.

4. Direct Communication Enhances Customer Relationships

42% of social media users expect a brand to respond within 60 minutes. When you engage with your customers and reply to them, you show that you value them. This simple act can turn a visitor into a loyal customer.

👉 Want to learn how social media fits into your overall online visibility? Here’s a complete guide on online presence management.

How to Build Social Media Presence: Step-By-Step-Guide With Real Examples

If you’re just starting to build your social media presence or you feel like your social media presence needs work, don’t worry. You don’t have to do everything at once. You can start with the basics and then build as you scale.

Step 1: Pick the Right Social Media Platforms

The one mistake that many new businesses and creators make while establishing a social media presence is that they try to be everywhere at once. You don’t need to be active on every platform.

Each social media platform attracts a different kind of audience, and you need to show up only where your audience already spends their time. For example:

• If you’re selling to professionals or offering B2B services, you can go with LinkedIn.

• If your brand is visual or B2C (like clothing, food, wellness), start with Instagram or Facebook.

• If you want to reach Gen Z, you can consider TikTok. Short videos and trends work well there.

You must choose just 1-2 platforms and post consistently. It’s better to do well on one platform than to be inactive on five.

Step 2: Set Up and Optimize Your Profile

Your social media profile is the first thing people see about you or your brand online. A well-optimized profile helps you create a strong first impression and gain the trust of the audience.

• Use a clear profile picture or logo: If you're a creator or freelancer, you can use a simple, smiling photo of yourself. If you're a business, add your brand logo. It helps you look real and trustworthy.

• Write a simple bio: Tell people what you do, who you help, or what they’ll find on your page. Keep it short and easy to read. You must also add 1–2 keywords people may search for, like your city or service.

• Add contact links: You must also include your website, shop link, or email so people can reach you easily.

• Use a clean and easy-to-find username: Choose a username that represents your brand. If your brand name is taken, you can try adding a short word.

Lastly, you must maintain brand consistency with the same colors, logos, and tone across all the platforms you are using. In fact, consistent brand presentation across all platforms can increase revenue by 10–20%.

👉 Considering a website overhaul to match your optimized social profiles? Explore our Website Redesign Checklist: 10 Signs You Need a Refresh in 2025.

Step 3: Create a Content Strategy That Works

Your profile might get someone’s attention, but it’s your content that makes them stay on your profile. The kind of posts you share, how you interact with your audience, and how often you show up help in shaping your social media presence over time.

In 2025, people’s attention spans are quite short. People scroll fast. If you want them to stay, your content needs to be helpful and consistent.

• Don’t Just Sell Every Day: If every post is about your product, offer, or service, people will soon get bored. You must share a mix of a variety of content, like:

  • Your experience or tips that teach something useful

  • Behind-the-scenes to show the real side of your work

  • User posts or feedback (this builds trust fast)

• Post Consistently: On almost all the social media platforms, how often you post matters too. You don’t need to post every day, but you shouldn’t disappear for weeks either. You must post in a good rhythm and share two to three social media posts each week.

• Write Like a Human: Captions play a big role in making your post viral. You must write a caption like you're talking to someone, not pitching to them. You can use easy words and include a clear call to action like “Comment below, etc.

👉 Looking to enhance your LinkedIn strategy? Discover actionable tips in our Ultimate LinkedIn Marketing Strategy for 2025.

Step 4: Build a Community and Engage with Them

Posting is just one part of establishing a social media presence; talking to your audience is the other. To grow on social media, you need to engage regularly with your audience and build a community.

78% of consumers are more likely to buy from a brand after a positive interaction on social media. Here’s what you can do:

• Reply to comments and DMs: Even a quick “thank you” makes people feel seen.

• Tag people when needed: If you share someone’s post or mention them, tag them. It builds trust.

• Join active groups and forums: Social media forums and groups are great for meeting others and sharing your knowledge.

• Work with creators or micro-influencers: They may have smaller followings, but they bring loyal and real audiences.

If you're not sure how to keep your social media presence professional, you can take the help of any freelancer or digital marketing agency like Better Marketing. It will help you set up and optimize your online presence and stay consistent on social media platforms.

How to Grow Your Social Media Presence?

Growth on social media platforms comes with staying active, posting regularly, and adjusting your strategy based on real results. You need to track your progress and make changes accordingly. To do so:

• Check your analytics regularly: Every platform gives you access to data that shows your views, clicks, or shares. You can check it to see what’s working and what’s not. For example, if your audience responds better to videos than images, do more of that.

• Look at the best time to post: Post when your audience is most active. You can find this inside the Insights or Analytics tab of your account. This small change can help more people see your content.

• Watch what others are doing and learn: Look at a few companies with the best social media presence. See what kind of posts they share and how they talk to their audience. Use them for ideas, not copying.

Real-World Examples: Companies With Best Social Media Presence

Some of the most loved brands worldwide have built a strong social media presence by staying active and real on social media. Let’s look at how they’ve done it:

Nike: Storytelling that Connects With Customers

Nike focuses on real stories instead of just selling shoes. They post inspiring videos and messages about athletes and everyday people who overcome challenges. Their posts make people feel motivated, and that emotion brings in trust.

In 2023 alone, Nike got over 300 million video views across platforms. They stay consistent with their tone, visuals, and message, which is all about pushing forward and not giving up.

Starbucks: Letting Customers Be the Voice

Starbucks makes their customers feel like a part of their brand. They encourage people to tag their drinks with #StarbucksLove, and then they feature those posts on their own pages.

This makes the brand feel friendly and personal. It also fills their feed with real, happy customer stories.

Starbucks has over 36 million followers on Facebook and more than 18 million on Instagram because they make their customers the center of their content.

Airbnb: Showing the Real Travel Experience

Airbnb doesn’t just post about places to stay. They post about experiences. Their feed is full of beautiful, real photos from hosts and guests around the world. They make people dream about travel and feel part of something bigger.

This helps them grow both their brand and community. Their use of real stories and visuals creates a feeling of trust and excitement that keeps followers engaged.

Next Steps: How Can You Build and Maintain a Strong Social Media Presence

Building a strong social media presence doesn’t mean you need to post daily or go viral overnight. You must focus on value over volume, share helpful content, reply to people, and stay true to your brand. Trust takes time, but it grows when you show up regularly and stay consistent.

Many businesses make the mistake of trying to be everywhere or copying trends that don’t match their brand.

If you need help creating a professional social media presence or don’t know where to start, our team at Better Marketing is here to help. We’ll build a social media strategy that helps you grow.

Need a custom plan for your brand?

Contact Better Marketing today for a free social media check-up. Let’s build your online presence the right way.

FAQs

1. What does social media presence mean?

It means how visible and active you are on platforms like Instagram, LinkedIn, or Facebook. It’s how people see you, what they learn about you, and whether they feel you’re trustworthy.

1. Why do businesses establish a presence on social media platforms?

Having a strong social media presence helps brands stay visible, talk directly to their audience, build trust, and even increase sales. It’s one of the most cost-effective ways to grow today.

1. How to increase your social media presence?

To increase your reach, make sure your content is valuable and easy to share. Use trending hashtags, post when your audience is most active, and experiment with different types of content. Also, connect with micro-influencers—they help you reach new audiences faster.

1. How to measure social media presence?

Look at numbers like likes, shares, saves, comments, and profile visits. Most platforms offer free tools like Instagram Insights or Facebook Analytics. These help you understand what’s working and where you can improve.

1. How do I clean up my social media presence?

You must go through your past posts and remove anything outdated or off-brand. Update your bio, use a clear profile picture, and check your highlights or pinned content. Keep only what reflects your brand today.

1. How can no social media presence affect a business's reputation?

If people can’t find you online, they may assume you're not active, not professional, or not trustworthy. In 2025, being invisible online can actually hurt your brand more than having a basic presence.

1. How does social media presence influence consumer trust in businesses?

When people see that you're active, responsive, and consistent, they trust you more. A clean, professional social media presence shows that you're real and reliable even before they talk to you.