The Ultimate LinkedIn Marketing Strategy for 2025: Crack the Algorithm

LinkedIn has changed a lot in the past few years. It’s no longer just a job-hunting platform. In 2025, it’s one of the most powerful places for networking, learning, and growing a business.

With 3 million users sharing content on the platform every week, competition for attention is high. If you want more views, connections, and comments, you need a solid LinkedIn marketing strategy.

A strategy that helps you reach the right audience, grow your reach, and attract leads. Whether you are sharing organic content or using a LinkedIn ads strategy, you first need to know what works.

In this guide, we will break down LinkedIn’s latest algorithms to help you create a marketing strategy for your business. We will also give you tips for increasing LinkedIn engagement.

LinkedIn’s Algorithm: How Engagement Works in 2025

LinkedIn has over 1.1 billion members globally, and out of them, approximately 16 million actively create content. Despite so many posts competing for attention, the average engagement rate is only 3.8%.

Active users also spend only around 14 minutes per session on the platform. To get more engagement, you need to first understand how LinkedIn ranks content. What metrics actually matter?

Breakdown of LinkedIn’s Ranking Signals

1. How Long People Stay on Your Post: Dwell Time

Dwell time refers to how long people engage with your post before scrolling. If people stop, read, and interact with your content, LinkedIn algorithms assume it is valuable.

If your content is not keeping people engaged, it won’t reach more users. To make your content look interesting, you can start with a hook (strong opening line) that grabs the attention of the readers. A strong hook can boost reader retention by up to 30%.

2. Engagement: The More Comments, the Better

Likes are good, but in 2025, LinkedIn is all about comments. They are 15 times more effective than likes. Posts that have meaningful discussions in the comment section get better reach.

A short comment like “Great Post” doesn’t help much. However, comments that spark conversation help your post reach more people.

In fact, comments with over 10 words can double the impact, while those with 20+ words can increase reach by 2.5 times.

3. Relevance – Who Sees Your Post

LinkedIn doesn’t show your content directly to random people. It shows it to people with similar interests, industries, and past activities.

If someone regularly engages with marketing content, they’re more likely to see marketing-related posts. That’s why hashtags and keywords matter.

To make sure your post reaches the relevant audience, you can use 3-5 relevant hashtags.

4. Content Quality – What You Say Matters

LinkedIn rewards posts that provide value and expertise. The content should be informative, useful, engaging, or inspiring. Not all posts get equal reach.

If you want to engage your users, you must start creating high-quality content. If your content feels promotional or overly salesy, it won’t get much traction.

You can start posting your personal experiences; share your insights and tips that people can actually relate to.

5. Personal Connections – Who Engages With You

LinkedIn pushes posts from people you interact with often. If you regularly engage with someone’s posts, you’re more likely to see their content—and vice versa.

That’s why networking on LinkedIn with the right audience is important. You must engage with users that are from the same field. Also, engage with their posts.

The more active you are in conversations, the more visibility your own posts get.

Overall, LinkedIn algorithms want you to generate content that people want to read and share. It mainly rewards posts that start conversations and provide value.

New Updates to the LinkedIn Algorithm in 2025:

In 2025, LinkedIn algorithms will have evolved to provide a better user experience.  Now the platform prioritizes content that is relevant. Here are certain updates you must know to create a better LinkedIn marketing strategy:

• Preference for On-Platform Content: LinkedIn favors posts like text updates, carousels, and videos over external links, encouraging users to stay on the platform. If you’re sharing a blog or article, you must share insights from it rather than just dropping a link.

• Penalizing Hidden Promotions: If your post is secretly promoting a product without making it clear, LinkedIn might suppress it. The algorithm favors genuine content that provides value rather than sales-driven posts.

• Rise of Vertical Video Content: LinkedIn is pushing short, mobile-friendly videos that share a story or insights. In fact, vertical videos have seen a 165% increase in engagement. If you are using video content, make sure it is optimized for mobile.

• Quality Over Quantity in Comments: LinkedIn posts that spark thoughtful discussions now get higher visibility. The platform prioritizes posts with long meaningful conversations rather than those with numerous brief comments.

• Discouraging AI-Generated Comments: Advanced LinkedIn algorithms can easily detect AI-generated comments. It deprioritizes them and promotes those with a genuine intent.

Now that you know what LinkedIn prioritizes, let’s move on and learn how to create high-quality LinkedIn content that performs well.

The Ideal LinkedIn Content Mix for Maximum Engagement

A strong LinkedIn content marketing strategy is not about posting randomly. It’s about sharing a balanced mix of content. The right mix includes education, thought leadership, and evidence-based content. If you rely too much on one of these, it can lower engagement over time.

1. Educational Content (40-50%)

Most people come to LinkedIn to learn. They want insights that help them grow in their industry. You can share industry insights and practical advice to show your expertise on the topic.

What to Share:

• Financial Literacy Tips: You can offer guidance on managing personal finances, such as budgeting strategies or investment basics.

• Industry Trends: You can also discuss current financial trends, new policies, forecasts, etc.

• Expert Interviews: You can share short clips of industry leads talking on a relevant topic.

For Example: A LinkedIn carousel on“5 Tips for Improving Interpersonal and Organizational Communication.

2. Thought Leadership (30-35%)

Today, people can easily replicate each type of content. But your life experiences and perspective can’t be duplicated.

You can share your experiences and personal stories. These will help you build authority and form deep relationships with people.

What to Share:

• Personal Stories: You can talk about the challenges you faced and how you overcame them.

• Industry Views: You can share your opinion about the future trends in your industry.

• Achievements: You can also tell them about the successes and lessons you learned along the way.

For example: A LinkedIn post on "How I Scaled My Startup Without Paid Ads"

A Case Study: How Did Thought Leadership on LinkedIn Help Lenovo?

Lenovo, a global technology company, wanted to improve its brand image among entrepreneurs and business professionals. They used LinkedIn to share thought leadership posts that positioned them as leaders in their industry.

This strategy led to over 14,000 new visitors to their microsite, showing how effective thought leadership can be. (source)

3. Proof-Based Content (20-25%)

People believe in real-life examples and results more than words. You can share case studies, testimonials, or real data to back up your claims.

It will help you show your expertise with evidence. In fact, 66% of consumers rely on customer reviews and testimonials when making decisions.

What to Share:

• Case Studies: You can share details on how your product or service solved a specific problem for a client.

• Testimonials: You can also share positive feedback or reviews from satisfied customers.

• Data-Driven Insights: You can present statistics or research findings that support your claim.

For Example: A LinkedIn post on "How Our Software Improved Client Efficiency by 50%"

Posting a good balance of all three types of content in different forms can ensure your LinkedIn marketing strategy stays on point. But great content alone is not enough.

Even the most valuable LinkedIn posts can go unnoticed if they don’t appear to your audience when they are active. So when should you post on LinkedIn to get more engagement?

What are the Best Days & Times to Post on LinkedIn in 2025

Studies show that Tuesdays and Wednesdays between 8:00 AM and 10:00 AM are the best times to post on LinkedIn. Also, Weekdays, especially mid-morning, work well. Certain days and timings that work better than others are:

• Tuesdays and Wednesdays: On these days, you can post between 8:00 AM and 9:00 AM. This is when professionals are starting their workday and are more likely to check their feeds.

• Thursdays: Another good time to post is around Thursday at 2:00 PM. By this time, many have settled their tasks and are open to engaging with content.

• Fridays: Engagement tends to drop, but posting at 8:00 PM can still capture attention, possibly due to users winding down their week.

Are There Any Differences in Timing for B2B Brands, Founders, and Agencies?

Yes, the best time to post on LinkedIn depends on who you want to reach out to. Different audiences have different habits so timing your posts right can help.

• If you run a B2B brand, your audience is most active during work hours. You can schedule a post between 9:00 AM and 5:00 PM on weekdays.

• If you are a founder or entrepreneur, your schedule is likely more flexible. You can browse LinkedIn early in the morning or late at night when they your audience is not caught up in daily tasks. Posting at 7:00 AM to 9:00 AM or after 8:00 PM could help you reach this audience.

• If you work in an agency, your audience behaves similarly to B2B brands. However, posts tend to perform best during lunchtime and late afternoons (12:00 PM–3:00 PM) when decision-makers take a break to scroll LinkedIn.

LinkedIn Post Formats: What Works Best in 2025?

A strong LinkedIn marketing strategy is incomplete without the right content format. There are various content formats that can keep your audience engaged. You can post a mix of them to see which is working for your audience.

Text-Only Posts

Despite the rise of multimedia, text-only posts continue to perform well. They are straightforward and encourage readers to focus on the message.

Notably, posts with short sentences under 12 words long perform 20% better. You can share your narratives and personal experiences that resonate with your audience.

Carousels and Infographics

Visual content like carousels and infographics simplifies complex information. Also, these formats are highly shareable.

In 2023, carousel posts garnered 2.5 times more engagement than the average for all content types.

Video Content

Just like on every other platform, short videos have been gaining traction on LinkedIn recently. They easily capture the user’s attention and convey messages.

In fact, video posts generate 1.4 times more engagement than other formats. You can share one short video every week to engage your audience.

News and Trend Commentary

You can also share your take on the industry news or trends. It allows you to showcase your expertise and keeps your audience informed. You can post timely commentary or go to resources in your field.

Polls and Open-Ended Questions

To increase audience interaction, you can share interactive content, such as polls and questions. It allows your audience to participate and fosters a sense of community.

Such content also increases your visibility. Notably, polls generate the highest impression rate on LinkedIn in 2024.

How to Schedule Linkedin Posts for Maximum Visibility?

Lastly, consistency is key to growing your LinkedIn account.  Posting regularly at the optimal time helps you increase your reach. While timing is important, you don’t have to log in every time you want to share content.

You can use scheduling tools to ensure your content goes live at optimal times, even if you're unavailable. Here are some of the best scheduling tools we recommend:

• Hootsuite: It allows you to plan and schedule posts across multiple platforms, including LinkedIn.

• Buffer: It offers insights into the best times to post and lets you queue content accordingly.

• Sprout Social: Provides analytics to determine when your audience is most active, helping you schedule posts for peak engagement.

You can learn more in detail about some of the best content marketing tools to use in 2025 here.

Future-Proofing Your LinkedIn Marketing Strategy for 2025 and Beyond

LinkedIn keeps evolving, and so should your LinkedIn strategy. Posting at the right time, using the right content format, and encouraging real conversations can help you reach more people..

The future of LinkedIn is all about authenticity. People want to connect with real stories, expert opinions, and meaningful discussions. You can experiment with different post types, track what works, and refine your marketing strategy accordingly.

But building a strong LinkedIn marketing strategy takes time and effort. If you want expert guidance, Better Marketing can help. We handle everything from LinkedIn content marketing to LinkedIn ads strategy.

Want to get more leads and make LinkedIn work for your brand? Let’s talk!

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FAQs About LinkedIn Marketing Strategy

1. Does LinkedIn marketing work?

Yes, LinkedIn marketing works if you have a clear LinkedIn marketing strategy. By sharing valuable content, engaging with your audience, and using a LinkedIn ads strategy, businesses can generate leads and grow their brand.

2. What is a LinkedIn marketing strategy?

A LinkedIn marketing strategy is a structured plan for creating and sharing content, engaging with connections, and using LinkedIn features to grow your business.  It includes LinkedIn content marketing, networking, and paid ads to increase reach.

3. How to develop a LinkedIn marketing strategy?

Start by defining your goals, identifying your audience, and creating a mix of content. Use LinkedIn content marketing to post educational, thought leadership, and proof-based content. Track performance and adjust based on engagement.

4. How to market yourself on LinkedIn?

Optimize your profile, use strong LinkedIn headline examples, and share valuable insights. Post regularly, engage with industry leaders, and build meaningful connections. A well-planned social media strategy for LinkedIn helps establish your authority.

5. How to use LinkedIn for business marketing?

Create a LinkedIn marketing strategy by sharing expert content, leveraging LinkedIn ads strategy, and engaging with potential customers. Use LinkedIn groups, company pages, and sponsored posts to boost visibility.

6. What is the average LinkedIn engagement rate?

The average LinkedIn engagement rate is around 3.8%, but it varies based on content type and audience. Posts with meaningful discussions and LinkedIn content marketing strategies tend to get higher engagement.