2024,
Kizuna
Kizuna connects caregivers with families in need of personalized care. Better Marketing helped Kizuna reach both caregivers and families, focusing on creating approachable and sensitive content for families, many of whom may not be tech-savvy. Our strategy ensured a seamless, accessible experience while building trust and community engagement.
Process
Marketing Website: Simplified design and easy navigation tailored for older users, ensuring a stress-free experience when searching for care.
Running Targeted Ads: Separate campaigns focused on attracting caregivers and families, with messaging that resonated with each group’s unique needs.
Blog and Resource Development: Empathetic, easy-to-understand blog posts that addressed common concerns and provided helpful resources for both families and caregivers.
Newsletters: Regular updates and success stories that kept families and caregivers engaged, reinforcing Kizuna's mission of compassionate care.
"We were able to foster meaningful connections between caregivers and families through their innovative efforts. This led to a significant boost in our platform's visibility, creating a stronger and more connected community."
Cooper
CEO, Kizuna
Outcome
Higher User Engagement: Achieved a 60% conversion rate in just 2 months, significantly increasing caregiver and family sign-ups and platform usage.
Stronger Community Connection: Built trust and engagement through relatable content and consistent communication, resulting in 60% of website visitors converting into users.
Improved Accessibility: Simplified the user experience, appealing to families less familiar with digital tools, and improved keyword rankings from 98th position to the 2nd page within 4 months.
