2024,
SunLead
SunLead is an online quotation tool designed to help solar companies generate instant, accurate quotes for their customers directly through their websites. Better Marketing helped SunLead increase its reach by leveraging organic content, newsletters, and strategic SEO efforts to drive qualified leads.
Process
Running Targeted Newsletters: We designed and executed newsletter campaigns aimed at educating potential customers on the benefits of using SunLead. These newsletters highlighted how the tool could simplify the quoting process and reduce customer acquisition costs.
Blog and Resource Development: We produced a series of SEO-optimized blogs focused on educating solar companies and their customers about the advantages of using automated quotation tools. These blogs not only attracted organic traffic but also positioned SunLead as an industry leader in solar sales solutions.
Lead Nurturing Through Content: We developed content that nurtured leads, guiding them through the benefits of the tool, increasing interest, and driving conversions by offering free trials and demo offers via email and on the website.
"The newsletters created by the Better team have helped us attract new customers organically every month, something we weren't able to achieve before."
Jai Jalan
CEO, SunLead
Outcome
Enhanced Brand Visibility: SunLead’s blog and content strategy elevated its online presence, achieving 1st-page rankings on targeted keywords within 6-12 months, despite an average keyword difficulty of 40.
Highly Engaged Newsletters: Targeted email campaigns achieved an impressive open rate of 71% and a click-through rate of 15%, demonstrating high user engagement and the relevance of the content to SunLead’s audience.
Organic Lead Generation via SEO: The SEO-optimized content strategy consistently delivered organic leads, driving sustained traffic and increasing brand recognition within the solar industry while securing top keyword rankings.
